Stop Advertising On Podcasts, Unless….
The current (60 second) ad rate for podcasts is $25 per 1000 listeners. This doesn’t seem so bad, but if you are going to spend money on advertising you want people to hear/see it, right? Right. Let’s pick a reasonably successful podcast, one that has 1,000,000 listens a month. $25 per 1000 per 1,000,000 listeners. Clickity clack on my calculator. That’s $25,000. A month. Yikes. Well, maybe your company is doing (really) well and it’s worth it to pay $25k a month. Keep in min

