No one does this on purpose. When I say, “marketing your arrogance” I don’t mean that your business is literally marketing arrogance, I mean you are showing your arrogance by the way you market. Other people may not see it, but I do. How Do You Market Arrogance? With sh***y marketing. Yeah, I said it. Your marketing sucks. There are a list of reasons why your marketing sucks, but it usually comes down to two things: ego or ignorance. Honestly, it’s the two squished together.