It’s simple. Almost too simple. The secret weapon to marketing your business is …. (drumroll)…. You. Don’t get me wrong, your product needs to be great too. But after you get that taken care of, it’s all about Y-O-U. Whether you are a lawyer, barber, doctor, own a bakery, bike store, or anything else, YOU should be the centerpiece of your marketing. As if you didn’t have enough to do already. Am I right? Why are YOU so important? Because there is only one YOU. There are tons