** This article is for companies with updated websites. If you haven’t updated your site in the last 5 years, this is not for you. Get a new website, then come back here. The key to driving traffic to your website (via search engines) is content. Obviously, my first suggestion would be to go to your customers (via The Socials) and interact with the community, educate, build trust, etc. But for the sake of this article, we will not get in to that. Today…… Content is king. Dill